Snapchat - Toyota of Bowling Green



Toyota of Bowling Green does not currently have a Snapchat account. In reviewing their social media presence, I found them on Facebook, Twitter, and Instagram, but not Snapchat. When I asked about their target audience and demographics, they indicated that their target age group is 30-65 years old. Because of this, Snapchat isn't the most appropriate avenue of social media for marketing as their target audience and demographic is primarily on the social media platforms they're currently using.  

 If I were to use Snapchat to reach out to their audience, I would likely use infographics and pictures, as well as the story feature. For photos, they could highlight the newest model years of the vehicle lineup they have, for infographics they could make some indicating sales specials as well as service specials. They could also potentially reach their younger audience (think 18-29 year olds) by highlighting their lifetime powertrain warranty on all vehicles as well as cheap, reliable used vehicles on the lot. They could do this by posting photos or infographics.

 The primary audience for Snapchat is 13-24 years olds. However, Toyota of Bowling Green's target audience is 30-65 year olds, most of which aren't on Snapchat. As stated in the previous paragraph, however, there are ways they could market themselves to the younger generation through Snapchat by highlighting their cheaper used vehicles that could possibly be in their budget. 

 After viewing the campaign, there are various things I would want the audience to do upon viewing it, depending on what campaign is implemented. It could direct them to their other social media pages, it could ask them to go to the website to see the used car inventory (they have a special page for vehicles under $15k), or ask them to go to the website to view current service specials. 

 In order to know whether or not the campaign worked, you have to do a little digging. Since analytics on Snapchat aren't as easily available as they are on other platforms, the client could see if there's any uptick in followers or engagement on social media. They could also see if traffic on their website increased following a campaign being implemented. 

Comments

Post a Comment

Popular posts from this blog

Chacos vs Tevas - Pinterest

Image
Chaco vs Teva Pinterest Battle Who is better? I chose to compare Chaco and Teva on Pinterest. Both of these brands sell shoes, and since I’m a huge fan of Chaco shoes, and I know that Teva is one of their competitor brands. On Pinterest, Chaco has 14.1k followers, while Teva has 17.4k followers. Teva has 453.9k monthly viewers, while Chaco has 131.6k monthly viewers. Chaco has 29 Boards, and Teva has 36. For both companies, their audience seems to be Men and Women, 18+, who enjoy adventure and the outdoors. Based on numbers alone, Teva seems to really be hitting the mark with their Pinterest marketing. Both companies have somewhat similar pictures – action shots of people wearing their products outdoors (which makes sense since they market mainly to outdoorsy type people. What I like most about Teva’s Pinterest is that a lot of their pictures and pins don’t appear to be staged, instead they seem to be more real life action photos. Whereas Chaco has more seemingl...
Read more

Discovery Paths - Blaze Pizza

Image
      Blaze Pizza is a fairly new pizza concept on this side of the country. They’re known for their wood-fired individual pizzas, customized with any toppings your heart desires for one reasonable price. Blaze Pizza originated in California where it was very popular. After several years, the franchise began opened up locations all across the US.     Discovery Paths are how your customers find you as a business. As a business, you want plenty of customers so that you can make a profit, so you need to do a good job in making your business stand out. Blaze Pizza has several different discovery paths. The first one I found was through search. When typing in ‘best pizza near me’ on google, Blaze Pizza is the first thing to come up.  Another discovery path for Blaze Pizza is that of reviews and recommendations. A lot of people these days look at online reviews of restaurants and businesses before going. The local Blaze Pizza has a 4.6-star rating, which wo...
Read more

Semester Reflection

Prior to this course, it had been 8-9 years since my last marketing course. However, I've been planning on taking this course for several semesters now. Handling the social media marketing for my dad's business, I knew that this class would be super beneficial to me and my job. I must say, I wasn't disappointed! I feel like I have really learned a lot this semester, but there are a few things that really stuck out to me. First, I never considered social media marketing platforms based on audience and demographics. I just assumed that all businesses needed to be on all platforms at all times. I also learned about timing, and how timing can have a big impact on whether or not your audience sees your posts. And third, I learned a lot about content, specifically the mixup of content used on your social media platform (70-20-10).  You asked at the beginning of the semester which social media platform we used the most and/or which one was our favorite. Facebook was my choic...
Read more