Kristen's Social Media Marketing Blog

Pizza Hut is a nationally known pizza chain. They've been around for years and have always been a it household name for dine-in and delivery. With that being said, they're just as exposed to negative reviews as any other chain restaurant is. In reviewing their Facebook page, it would appear that the majority of the reviews they receive are negative. As we've learned in class, customers are way more likely to leave a negative review to vent their frustration over bad food or poor service than they are to leave a good review raving about the great food and excellent service. In reviewing their negative reviews, I noticed that the replies from Pizza Hut to its customers vary widely. They don't reply to all negative reviews, and there's no rhyme or reason as to which ones they will respond to. There's also no pattern as to what their response will be.  To some negative reviews, the customer is asked to go to the Pizza Hut website to formally submit ...

Krispy Kreme Doughnuts are well-known all across the US. They’re extremely popular with their hot&fresh doughnut sign. Krispy Kreme’s Facebook page has 7.1 million likes! Their content is incredibly relevant. For instance, today they posted about Veteran's Day and how all veterans receive a free coffee and doughnut. This is relevant because today is Veteran’s Day and they’re showing their appreciation to veterans of our nation. It was posted at approximately 7am which is an appropriate time for a Sunday as well as to make sure the message gets out to everyone that might want their free doughnut for breakfast. Their other content includes, obviously, new products that related to the current season including their pumpkin spice latte and iced coffee.    Their content includes photos, videos, as well as photos that catch your attention and make you want to share your own photos in the comments! They post typically every morning as well as almost every other nigh...

Toyota of Bowling Green does not currently have a Snapchat account. In reviewing their social media presence, I found them on Facebook, Twitter, and Instagram, but not Snapchat. When I asked about their target audience and demographics, they indicated that their target age group is 30-65 years old. Because of this, Snapchat isn't the most appropriate avenue of social media for marketing as their target audience and demographic is primarily on the social media platforms they're currently using.   If I were to use Snapchat to reach out to their audience, I would likely use infographics and pictures, as well as the story feature. For photos, they could highlight the newest model years of the vehicle lineup they have, for infographics they could make some indicating sales specials as well as service specials. They could also potentially reach their younger audience (think 18-29 year olds) by highlighting their lifetime powertrain warranty on all vehicles as well as cheap, re...