Semester Reflection

Prior to this course, it had been 8-9 years since my last marketing course. However, I've been planning on taking this course for several semesters now. Handling the social media marketing for my dad's business, I knew that this class would be super beneficial to me and my job. I must say, I wasn't disappointed!


I feel like I have really learned a lot this semester, but there are a few things that really stuck out to me. First, I never considered social media marketing platforms based on audience and demographics. I just assumed that all businesses needed to be on all platforms at all times. I also learned about timing, and how timing can have a big impact on whether or not your audience sees your posts. And third, I learned a lot about content, specifically the mixup of content used on your social media platform (70-20-10). 

You asked at the beginning of the semester which social media platform we used the most and/or which one was our favorite. Facebook was my choice at the beginning of the semester, and is still my choice now. I know that has a lot to do with my age and the fact that 98% of my friends/family are strictly on Facebook. It's what I'm most comfortable with, so its what I stick with.


Overall, I was really happy with my decision to take this course. It has taught me a lot of things that I will continue to use in my daily job. I also really enjoyed the final job shadow project. It really made me *think* about how others use social media marketing for their businesses, and how it can be improved, and I hope I made a positive impact on the company I chose for my project. 

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