Kristen's Social Media Marketing Blog

Prior to this course, it had been 8-9 years since my last marketing course. However, I've been planning on taking this course for several semesters now. Handling the social media marketing for my dad's business, I knew that this class would be super beneficial to me and my job. I must say, I wasn't disappointed! I feel like I have really learned a lot this semester, but there are a few things that really stuck out to me. First, I never considered social media marketing platforms based on audience and demographics. I just assumed that all businesses needed to be on all platforms at all times. I also learned about timing, and how timing can have a big impact on whether or not your audience sees your posts. And third, I learned a lot about content, specifically the mixup of content used on your social media platform (70-20-10).  You asked at the beginning of the semester which social media platform we used the most and/or which one was our favorite. Facebook was my choic...

Chaco vs Teva Pinterest Battle Who is better? I chose to compare Chaco and Teva on Pinterest. Both of these brands sell shoes, and since I’m a huge fan of Chaco shoes, and I know that Teva is one of their competitor brands. On Pinterest, Chaco has 14.1k followers, while Teva has 17.4k followers. Teva has 453.9k monthly viewers, while Chaco has 131.6k monthly viewers. Chaco has 29 Boards, and Teva has 36. For both companies, their audience seems to be Men and Women, 18+, who enjoy adventure and the outdoors. Based on numbers alone, Teva seems to really be hitting the mark with their Pinterest marketing. Both companies have somewhat similar pictures – action shots of people wearing their products outdoors (which makes sense since they market mainly to outdoorsy type people. What I like most about Teva’s Pinterest is that a lot of their pictures and pins don’t appear to be staged, instead they seem to be more real life action photos. Whereas Chaco has more seemingl...