Kristen's Social Media Marketing Blog

Chaco vs Teva Pinterest Battle Who is better? I chose to compare Chaco and Teva on Pinterest. Both of these brands sell shoes, and since I’m a huge fan of Chaco shoes, and I know that Teva is one of their competitor brands. On Pinterest, Chaco has 14.1k followers, while Teva has 17.4k followers. Teva has 453.9k monthly viewers, while Chaco has 131.6k monthly viewers. Chaco has 29 Boards, and Teva has 36. For both companies, their audience seems to be Men and Women, 18+, who enjoy adventure and the outdoors. Based on numbers alone, Teva seems to really be hitting the mark with their Pinterest marketing. Both companies have somewhat similar pictures – action shots of people wearing their products outdoors (which makes sense since they market mainly to outdoorsy type people. What I like most about Teva’s Pinterest is that a lot of their pictures and pins don’t appear to be staged, instead they seem to be more real life action photos. Whereas Chaco has more seemingl...

Pizza Hut is a nationally known pizza chain. They've been around for years and have always been a it household name for dine-in and delivery. With that being said, they're just as exposed to negative reviews as any other chain restaurant is. In reviewing their Facebook page, it would appear that the majority of the reviews they receive are negative. As we've learned in class, customers are way more likely to leave a negative review to vent their frustration over bad food or poor service than they are to leave a good review raving about the great food and excellent service. In reviewing their negative reviews, I noticed that the replies from Pizza Hut to its customers vary widely. They don't reply to all negative reviews, and there's no rhyme or reason as to which ones they will respond to. There's also no pattern as to what their response will be.  To some negative reviews, the customer is asked to go to the Pizza Hut website to formally submit ...

Krispy Kreme Doughnuts are well-known all across the US. They’re extremely popular with their hot&fresh doughnut sign. Krispy Kreme’s Facebook page has 7.1 million likes! Their content is incredibly relevant. For instance, today they posted about Veteran's Day and how all veterans receive a free coffee and doughnut. This is relevant because today is Veteran’s Day and they’re showing their appreciation to veterans of our nation. It was posted at approximately 7am which is an appropriate time for a Sunday as well as to make sure the message gets out to everyone that might want their free doughnut for breakfast. Their other content includes, obviously, new products that related to the current season including their pumpkin spice latte and iced coffee.    Their content includes photos, videos, as well as photos that catch your attention and make you want to share your own photos in the comments! They post typically every morning as well as almost every other nigh...

Toyota of Bowling Green does not currently have a Snapchat account. In reviewing their social media presence, I found them on Facebook, Twitter, and Instagram, but not Snapchat. When I asked about their target audience and demographics, they indicated that their target age group is 30-65 years old. Because of this, Snapchat isn't the most appropriate avenue of social media for marketing as their target audience and demographic is primarily on the social media platforms they're currently using.   If I were to use Snapchat to reach out to their audience, I would likely use infographics and pictures, as well as the story feature. For photos, they could highlight the newest model years of the vehicle lineup they have, for infographics they could make some indicating sales specials as well as service specials. They could also potentially reach their younger audience (think 18-29 year olds) by highlighting their lifetime powertrain warranty on all vehicles as well as cheap, re...

I chose Longhorn Steakhouse because they have a very large following on Facebook and they also happen to be one of my favorite restaurants. So I thought SURELY Longhorn would be doing at least an OK job on the YouTube front. Boy, was I so wrong! First, I looked Longhorn Steakhouse up on YouTube, as well as Facebook, Instagram, and Twitter just to see how many followers they have on each platform. Ranked from the most followers to least: Facebook - 1.9 Million followers Instagram - 120,000 followers Twitter - 92,100 followers YouTube - 11,339 followers I was quite shocked at the low number of followers on YouTube. I assumed that surely brands with a large following on Facebook would at least have some of a following on YouTube. What I found in browsing their YouTube videos is that most of them are short 15-30 second clips, the vast majority of them with a sales message. They post videos to YouTube sporadically. One month there will be two videos, another month one v...

I chose Buffalo Trace Distillery as my brand to research on Twitter as well as Facebook and Instagram. Buffalo Trace Distillery produces bourbon under several different names/brands. These are all very well known, and are marketed a lot towards an older audience. When comparing Buffalo Trace on Twitter compared to Instagram and Facebook, I noticed that the follower count on all three pages is close to the same. 72k on Facebook and Instagram, while Twitter has 64.7 The lower number on Twitter could be due, in part, to the fact that the older audience isn't on Twitter as much as Facebook and Instagram. When looking at their page across these platforms, I noticed that the platform with the LEAST amount of posts, Instagram, had the most post engagement. Their images and captions are eye-catching, and are getting a lot of attention! They also ran a contest on Instagram that garnered a ton of engagement as well.  Across all three platforms, Buffalo Trace does a very good job...