Kristen's Social Media Marketing Blog

I chose Longhorn Steakhouse because they have a very large following on Facebook and they also happen to be one of my favorite restaurants. So I thought SURELY Longhorn would be doing at least an OK job on the YouTube front. Boy, was I so wrong! First, I looked Longhorn Steakhouse up on YouTube, as well as Facebook, Instagram, and Twitter just to see how many followers they have on each platform. Ranked from the most followers to least: Facebook - 1.9 Million followers Instagram - 120,000 followers Twitter - 92,100 followers YouTube - 11,339 followers I was quite shocked at the low number of followers on YouTube. I assumed that surely brands with a large following on Facebook would at least have some of a following on YouTube. What I found in browsing their YouTube videos is that most of them are short 15-30 second clips, the vast majority of them with a sales message. They post videos to YouTube sporadically. One month there will be two videos, another month one v...

I chose Buffalo Trace Distillery as my brand to research on Twitter as well as Facebook and Instagram. Buffalo Trace Distillery produces bourbon under several different names/brands. These are all very well known, and are marketed a lot towards an older audience. When comparing Buffalo Trace on Twitter compared to Instagram and Facebook, I noticed that the follower count on all three pages is close to the same. 72k on Facebook and Instagram, while Twitter has 64.7 The lower number on Twitter could be due, in part, to the fact that the older audience isn't on Twitter as much as Facebook and Instagram. When looking at their page across these platforms, I noticed that the platform with the LEAST amount of posts, Instagram, had the most post engagement. Their images and captions are eye-catching, and are getting a lot of attention! They also ran a contest on Instagram that garnered a ton of engagement as well.  Across all three platforms, Buffalo Trace does a very good job...

In looking at Target's Facebook page, I was drawn to their "about" section where I found their mission statement. According to their mission statement, being a preferred place to shop, quality customer service, and outstanding value are what seems the most important to them. Over the course of the last week, Target has posted approximately once every day or at the least every other day. There was one exception where they posted twice in one day.  Based on their posts over the last week, Target typically posts between 10am and 2pm. This shows that they are aiming their posts at people mostly in their 20s and 30s, with a lot of their posts aimed at young parents.  In looking at Target's posts over the last week, it appears that their current target audience is women in their 20s and 30s, so young professionals and young mothers.       Target's posts have a good amount of engagement through comments and shares. They seem t...

      Blaze Pizza is a fairly new pizza concept on this side of the country. They’re known for their wood-fired individual pizzas, customized with any toppings your heart desires for one reasonable price. Blaze Pizza originated in California where it was very popular. After several years, the franchise began opened up locations all across the US.     Discovery Paths are how your customers find you as a business. As a business, you want plenty of customers so that you can make a profit, so you need to do a good job in making your business stand out. Blaze Pizza has several different discovery paths. The first one I found was through search. When typing in ‘best pizza near me’ on google, Blaze Pizza is the first thing to come up.  Another discovery path for Blaze Pizza is that of reviews and recommendations. A lot of people these days look at online reviews of restaurants and businesses before going. The local Blaze Pizza has a 4.6-star rating, which wo...