Discovery Paths - Blaze Pizza

 

    Blaze Pizza is a fairly new pizza concept on this side of the country. They’re known for their wood-fired individual pizzas, customized with any toppings your heart desires for one reasonable price. Blaze Pizza originated in California where it was very popular. After several years, the franchise began opened up locations all across the US.
    Discovery Paths are how your customers find you as a business. As a business, you want plenty of customers so that you can make a profit, so you need to do a good job in making your business stand out. Blaze Pizza has several different discovery paths. The first one I found was through search. When typing in ‘best pizza near me’ on google, Blaze Pizza is the first thing to come up.  Another discovery path for Blaze Pizza is that of reviews and recommendations. A lot of people these days look at online reviews of restaurants and businesses before going. The local Blaze Pizza has a 4.6-star rating, which would appeal to those who are looking for good reviews and ratings before going.

 Another discovery path is that of eWOM/share path. When looking up this company on social media, it is clear that lots of people post about their experiences at Blaze Pizza and then share them for others to see with the hashtag #blazepizza. 

    I think one of the biggest ways people find out about this brand/company is through social media. Blaze is very active across Facebook, Instagram, and Twitter, though they are most active on Facebook and Instagram. Almost every post across those two platforms have shares, tons of likes, and many comments. When you search Blaze Pizza on Facebook and Instagram, you’ll also see the many people talking about it. All the posts I found talking about Blaze Pizza are from happy customers who love the product!
    As far as whether Blaze Pizza could do a better job of getting their name out there, I don’t think there’s anything more that they need to do. They are wildly popular and are being talked about on social media very positively.

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