Chacos vs Tevas - Pinterest


Chaco vs Teva
Pinterest Battle
Who is better?
I chose to compare Chaco and Teva on Pinterest. Both of
these brands sell shoes, and since I’m a huge fan of Chaco shoes, and I know
that Teva is one of their competitor brands. On Pinterest, Chaco has 14.1k
followers, while Teva has 17.4k followers. Teva has 453.9k monthly viewers,
while Chaco has 131.6k monthly viewers. Chaco has 29 Boards, and Teva has 36. For
both companies, their audience seems to be Men and Women, 18+, who enjoy
adventure and the outdoors. Based on numbers alone, Teva seems to really be
hitting the mark with their Pinterest marketing. Both companies have somewhat
similar pictures – action shots of people wearing their products outdoors
(which makes sense since they market mainly to outdoorsy type people. What I
like most about Teva’s Pinterest is that a lot of their pictures and pins don’t
appear to be staged, instead they seem to be more real life action photos.
Whereas Chaco has more seemingly posed pictures. Overall, I think Teva is doing
it best with Pinterest marketing, and their # of monthly viewers proves this
point, in my opinion.


Comments
Post a Comment