Longhorn Steakhouse - How NOT to YouTube



I chose Longhorn Steakhouse because they have a very large following on Facebook and they also happen to be one of my favorite restaurants. So I thought SURELY Longhorn would be doing at least an OK job on the YouTube front. Boy, was I so wrong!

First, I looked Longhorn Steakhouse up on YouTube, as well as Facebook, Instagram, and Twitter just to see how many followers they have on each platform. Ranked from the most followers to least:
Facebook - 1.9 Million followers
Instagram - 120,000 followers
Twitter - 92,100 followers
YouTube - 11,339 followers
I was quite shocked at the low number of followers on YouTube. I assumed that surely brands with a large following on Facebook would at least have some of a following on YouTube. What I found in browsing their YouTube videos is that most of them are short 15-30 second clips, the vast majority of them with a sales message. They post videos to YouTube sporadically. One month there will be two videos, another month one video, and another month none. There's no organization to their timing at all. They also, in browsing all their other social media, don't share their YouTube videos anywhere. Another issue they have is that their YouTube videos allow zero interaction with followers or non-followers. They have commenting turned off on all of their videos. I even checked their website to see if it referenced back to their YouTube channel, and no such luck. 

After seeing Longhorn's dismal display of YouTube presence, I have come to the conclusion that they are a brand that can be shown to social media managers everywhere for a tutorial on how NOT to use YouTube as a brand!

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