Blog Post 2 - Target


In looking at Target's Facebook page, I was drawn to their "about" section where I found their mission statement. According to their mission statement, being a preferred place to shop, quality customer service, and outstanding value are what seems the most important to them.


Over the course of the last week, Target has posted approximately once every day or at the least every other day. There was one exception where they posted twice in one day. 


Based on their posts over the last week, Target typically posts between 10am and 2pm. This shows that they are aiming their posts at people mostly in their 20s and 30s, with a lot of their posts aimed at young parents. 


In looking at Target's posts over the last week, it appears that their current target audience is women in their 20s and 30s, so young professionals and young mothers. 

   

Target's posts have a good amount of engagement through comments and shares. They seem to be doing a good job at reaching their targeted demographic of women in their 20s-30s who are young professionals and/or young mothers. However, I know that women in their 20s-30s aren't their only customers, so they could do a better job at posting things to reach customers outside of that demographic. 




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