Krispy Kreme Social Media Timeliness and Relevancy


Krispy Kreme Doughnuts are well-known all across the US. They’re extremely popular with their hot&fresh doughnut sign. Krispy Kreme’s Facebook page has 7.1 million likes!
Their content is incredibly relevant. For instance, today they posted about Veteran's Day and how all veterans receive a free coffee and doughnut.

This is relevant because today is Veteran’s Day and they’re showing their appreciation to veterans of our nation. It was posted at approximately 7am which is an appropriate time for a Sunday as well as to make sure the message gets out to everyone that might want their free doughnut for breakfast. Their other content includes, obviously, new products that related to the current season including their pumpkin spice latte and iced coffee. 
 Their content includes photos, videos, as well as photos that catch your attention and make you want to share your own photos in the comments! They post typically every morning as well as almost every other night so that they can catch people in the mornings looking for what to grab for breakfast on the way to work, as well as evenings when more people are online. There are also some posts that are made around 11am, when people are close to being on their lunch break and browsing social media. 
The social media outlet I looked at for Krispy Kreme was Facebook. As far as doing anything differently, I don’t think I would. Their posts get a really good amount of engagement, some with 800+ likes, 100+ comments, and 40+ shares. Considering their engagement with their audience, I think they are doing a great job!

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